What Is Scentsy? Everything You Need to Know
The Complete Beginner's Guide
If someone's mentioned Scentsy and you're wondering what it's all about, this is your comprehensive starting point.
The Company
Scentsy was founded in 2004 in Meridian, Idaho by Heidi and Orville Thompson. It's now one of the largest direct sales companies in the world, with hundreds of thousands of Independent Consultants across multiple countries. The company manufactures products in their own facility, maintaining direct quality control.
The Core Product: Warmers + Wax
Scentsy's signature product is a decorative electric warmer that gently melts scented wax bars to fill a room with fragrance. No flame, no wick, no smoke. The warmer uses a low-watt light bulb or warming plate to melt specially formulated wax at a low, safe temperature. When you want to change scents, simply let the wax cool, pop it out, and add new cubes.
Beyond Warmers
While warmers and wax are the flagship, Scentsy now offers a full product ecosystem: body care (lotions, body wash, hand cream), laundry products (washer whiffs, dryer disks), the Scentsy Go portable system, essential oil diffusers, room sprays, cleaning products, and even products for kids (Scentsy Buddies — stuffed animals with a scent pack).
How You Buy
Scentsy products are sold exclusively through Independent Consultants. Each Consultant has a personal website where you can browse and order. You can also buy at Scentsy parties — in-person or virtual events where a host showcases products and earns free items based on party sales.
The Consultant Opportunity
Scentsy also offers a business opportunity for people who want to sell the products themselves. Consultants purchase a starter kit, receive training and a personal website, and earn commissions on their sales. Many run it as a part-time side business alongside other work.
Why People Love It
The combination of beautiful designs, extensive fragrance variety, flameless safety, and the ability to customize by mixing scents has built a passionate fan base. Once people try Scentsy, many become lifelong repeat customers.
