How to Share Scentsy on Social Media Without Being Annoying
Be Interesting, Not Salesy
Social media is one of the most powerful tools for growing your Scentsy business — but only if you use it right. Nobody follows a feed that's nothing but product pitches. The consultants who thrive on social media are the ones who provide value, share authentically, and treat their audience like friends, not targets.
The 80/20 Rule
The golden rule of social media for direct sales: 80% of your content should be non-sales content. Only 20% should be direct product promotion. That means for every product post, you should have four posts about your life, interests, humor, tips, or engagement content.
Content Ideas That Work
Lifestyle Content (Not Sales)
- Share your daily routine and casually mention your warmer is on
- Post about your favorite room in your house (with a warmer visible in the background)
- Share general home tips, cleaning hacks, or decorating ideas
- Personal stories, family moments, hobbies — be a real person
Value Content
- Scent mixing recommendations and recipes
- How-to posts (cleaning your warmer, storing wax, choosing scents)
- Seasonal scent guides
- Product comparisons and honest reviews
Engagement Content
- "This or that" scent polls
- "What's in your warmer today?" questions
- Giveaways and contests
- Behind-the-scenes of your Scentsy setup
Product Content (The 20%)
- New product launches with genuine excitement
- Monthly specials and limited-time offers
- Customer testimonials and reviews
- Bundle deals and party announcements
Platform-Specific Tips
Instagram: Focus on beautiful photos, Stories with polls/questions, and Reels showing products in use. Use relevant hashtags but don't overdo it.
Facebook: Create a VIP group for your most engaged customers. Share a mix of posts there. Use Lives to showcase new products in real-time.
TikTok: Short, fun videos work incredibly well. Show yourself opening a new warmer, doing a scent review, or sharing a mixing tip. Authenticity over production value.
What NOT to Do
- Don't post only product photos and prices
- Don't spam friends' DMs with unsolicited sales pitches
- Don't use stock photos when you can take real ones
- Don't be fake or overly hyped — people can tell
- Don't make income claims or guarantees about the business opportunity
Social media success with Scentsy comes down to being genuine, providing value, and building relationships. The sales follow naturally when people trust you and see that you genuinely love what you're sharing.
As an Independent Scentsy Consultant, always identify yourself appropriately in business-related posts.
