How to Reactivate a Dormant Scentsy Customer List

# How to Reactivate a Dormant Scentsy Customer List

Here's a truth most Consultants overlook: your best future customers are your past customers. Someone who already bought from you, already trusts you, and already knows they like Scentsy is 5-10x easier to convert than a cold lead. If you have customers who haven't ordered in 3+ months, it's time for a reactivation campaign.

Step 1: Segment Your List

Not all dormant customers are the same. Categorize them:

• **3-6 months inactive** — might just need a reminder
• **6-12 months inactive** — life got busy, they forgot about you
• **12+ months inactive** — harder to win back, but still worth trying

Also note what they bought last. A warmer customer might need new wax. A wax customer might be ready for a warmer upgrade. A laundry customer probably needs a refill.

Step 2: The "Checking In" Message

Don't lead with a sale. Lead with genuine care.

Template:

"Hey [Name]! It's been a while and I just wanted to check in. How are you enjoying your [last product they bought]? Scentsy has some amazing new releases this season and I thought of you when I saw [specific product]. No pressure at all — just wanted to say hi and let you know I'm here if you need anything!"

Why this works: It's personal, it references their history, and it has zero pressure. The "I thought of you" is a powerful trigger — people like being thought of.

Step 3: The Value Offer

If the check-in doesn't get a response within a week, follow up with value:

• Share a new scent recommendation based on their past preferences
• Send a photo of a new warmer that matches their style
• Mention a current promotion or bundle deal
• Offer to send a free Scent Circle sample in a new fragrance

The key: You're offering something, not asking for something.

Step 4: The "Exclusive" Reactivation Offer

For customers who haven't responded to personal outreach, try an exclusive angle:

"Hey [Name]! I'm doing a special this month for my returning customers — [specific offer: free Scent Circle with any order / 10% off their next order through your VIP group / early access to new releases]. Would love to welcome you back!"

Important: Only offer what you can actually deliver within Scentsy's policies. Don't promise discounts you can't provide.

Step 5: The Scentsy Club Pitch

For reactivated customers, now is the perfect time to introduce Scentsy Club:

"Since you love [their scent], did you know you can set up auto-delivery so you never run out? Scentsy Club members also get perks like early access and reward credits. Want me to set that up for you?"

Converting a reactivated customer to Scentsy Club means they're never dormant again.

What NOT to Do

• **Don't mass-message your entire list with the same generic text.** Personalization matters.
• **Don't guilt trip.** "I noticed you haven't ordered in a while" sounds like an accusation.
• **Don't over-follow-up.** Two attempts is plenty. Three is too many. If they don't respond, respect the silence and try again next quarter.
• **Don't take it personally.** People don't stop ordering because of you. They stop because life is busy.

Prevention: Stop Customers from Going Dormant

• **Monthly touchpoints** — a VIP group post, a quick message, a new scent recommendation
• **Reorder reminders** — "Your Washer Whiffs are probably running low — want me to send a refill?"
• **Seasonal nudges** — new season = new scents = natural reason to reach out
• **Scentsy Club enrollment** — the ultimate dormancy prevention

*Individual results may vary. Scentsy does not guarantee income from consultant activities.*

*[Browse new releases at Scents Cart.](https://scentscart.com)*