Facebook Groups for Scentsy Success
Your VIP Group Is Your Secret Weapon
If there's one strategy that consistently drives Scentsy sales, it's a well-run Facebook VIP group. Unlike public pages, a closed group creates exclusive community where interested customers feel special and eager to buy.
Setting Up Your Group
Create a private group with an inviting name like "[Your Name]'s Scentsy VIP Lounge." Write a welcoming description telling people what they'll get: first looks at products, exclusive deals, giveaways, and community.
Getting First Members
Personally invite existing customers and interested friends — individual invitations with personal notes, not mass invites. Twenty engaged members who participate are worth more than 200 who never interact.
Content That Keeps Members Active
- Monday: Share what's in your warmer, ask members to share theirs
- Wednesday: Post a product, ask who's adding it to their list
- Friday: Group-exclusive bundle or flash deal
- Weekend: Polls, "this or that" games, scent quizzes
Consistency is key — post at the same days and times so members build a habit.
Virtual Parties in Your Group
Facebook groups are perfect for virtual Scentsy parties. Create an event, post games and product features, offer party specials, and engage with everyone. Virtual parties eliminate in-person logistics while reaching a wide area.
Community First, Sales Second
Groups that thrive are communities first. Share non-Scentsy content occasionally — home tips, recipes, funny memes. Celebrate members' milestones. When people feel they belong, they buy because they genuinely like you.
Group Management
Set clear rules: no spam from other businesses, be respectful. Pin a welcome post explaining how the group works and where to find your shop link. Approve new members manually to send each a welcome message.
Individual results vary. Scentsy does not guarantee any level of income to its Consultants. Success requires effort, time, and dedication.
