How to Follow Up with Scentsy Customers
The Fortune Is in the Follow-Up
Your first sale is great, but the second, third, and tenth sales are where a Scentsy business becomes sustainable. Yet many Consultants either skip follow-up entirely or do it so aggressively they drive customers away.
Post-Purchase Follow-Up
Within 2–3 days of delivery, send: "Hey! Just wanted to make sure your order arrived. Have you tried the [product]? I'd love to hear what you think!" This shows you care, opens conversation, and catches issues before they become complaints.
The 30-Day Check-In
About a month later: "How are you enjoying your [product]? We have new seasonal bars I think you'd love. Want recommendations?" This positions you as helpful advisor, not salesperson.
Seasonal Touchpoints
Every new catalog or collection is a natural reason to reach out. Share genuine top picks tailored to each customer's past purchases: "The new fall collection just dropped — there's a bar that reminds me of the Vanilla Bean Buttercream you loved."
Birthday and Holiday Messages
Send a simple happy birthday message — no sales pitch. Build genuine relationship. Around holidays, "thinking of you" messages with gift ideas feel natural and helpful.
Re-Engagement
For customers inactive 3+ months: "Hey! Hope everything's great! Just wanted you to know we have amazing new products. No pressure — I'm here when you want recommendations." Light and no-obligation.
Stay Organized
Keep a spreadsheet or CRM tracking customer name, last purchase, what they bought, and preferences. Set follow-up reminders. Without a system, follow-up falls through the cracks — and lost follow-ups are lost revenue.
The Golden Rule
Before sending any follow-up, ask: "Would I be annoyed if someone sent me this?" If yes, rewrite it. The best follow-ups feel like a friend checking in, not a salesperson closing a deal.
Individual results vary. Scentsy does not guarantee any level of income to its Consultants. Success requires effort, time, and dedication.
