How to Use Instagram to Sell Scentsy
Instagram Is Made for Scentsy
Scentsy products are visual, colorful, and lifestyle-oriented — exactly what Instagram rewards. Here's how to turn your account into a customer-generating machine.
Optimize Your Profile
Your bio is prime real estate. Include what you do, what followers get (fragrance tips, decor inspo), and a clear call-to-action with your shop link. Use a clear photo of you, not a product — people follow people.
Content Pillars
Rotate through 4–5 pillars: product showcases with beautiful photos, lifestyle content with Scentsy integrated naturally, educational content like scent pairing tips, personal posts showing the human behind the brand, and social proof like customer testimonials and reorders.
Stories vs Feed vs Reels
Feed: Highest-quality content, 3–4 posts per week. Stories: Daily casual content — what you're warming, polls, behind-the-scenes. Aim for 3–5 frames daily. Reels: Your growth engine. Instagram's algorithm heavily promotes Reels. Create satisfying wax pops, seasonal roundups, or trendy audio with Scentsy content.
Hashtag Strategy
Use 15–20 hashtags per post mixing niche tags (#ScentOfTheDay), broader ones (#HomeDecor), and location-based tags. Avoid only the most popular — your post gets buried in minutes.
Engagement Tactics
Ask questions in captions. Use poll and quiz stickers in Stories. Reply to every comment and DM. Spend 15 minutes before and after posting engaging with other accounts — this "engagement sandwich" signals Instagram your account is active.
Converting Followers to Customers
Mention your shop link naturally. Use link stickers in Stories. Follow up with interested people — a quick DM saying "Want help picking the perfect scent?" converts browsing to buying.
Individual results vary. Scentsy does not guarantee any level of income to its Consultants. Success requires effort, time, and dedication.
