Setting Up Your Scentsy PWS for Maximum Sales
# Setting Up Your Scentsy PWS for Maximum Sales
Your Scentsy Personal Website (PWS) is your 24/7 storefront. When someone clicks your link at 11 PM on a Tuesday, your PWS is making the sale for you. But most Consultants leave it at default settings and wonder why they're not getting online orders. Here's how to optimize it.
Choose the Right PWS URL
Your PWS URL format is typically: yourname.scentsy.us
Tips:
- Use your real name or a professional variation
- Keep it simple and easy to spell verbally ("It's janedoe.scentsy.us")
- Avoid numbers, underscores, or complicated variations
- This URL goes on everything — business cards, social media, email signatures — so make it memorable
Complete Your Profile — All of It
Your PWS has a Consultant profile section. Fill out everything:
- **Professional photo** — not a selfie with sunglasses. A clear, friendly headshot.
- **Bio** — why you love Scentsy, what you're passionate about, how to reach you
- **Contact info** — make it easy for people to ask questions
- **Social media links** — connect your Instagram, Facebook, etc.
An empty profile signals "I'm not serious about this." A complete profile signals "I'm a real person who cares about my business."
Leverage the Featured Products Section
Most PWS platforms let you feature or highlight specific products. Use this strategically:
- Feature **seasonal bestsellers** during their peak
- Highlight **BOGO or bundle deals** when running
- Showcase **new releases** as soon as they drop
- Rotate monthly to keep repeat visitors seeing something fresh
Share Your PWS Link Everywhere
Your PWS only works if people can find it. Put your link in:
- Instagram bio (use a link tree if needed)
- Facebook profile and page
- Email signature
- Text message signature
- Business cards
- QR codes on any printed materials
- TikTok bio
- Pinterest profile
Pro tip: Create a simple redirect URL (like yourname.com) that points to your PWS. It's easier to share verbally and looks more professional.
Drive Traffic to Specific Products
Instead of always sharing your generic PWS homepage, share direct links to specific products. When someone mentions they love lavender, send them the direct link to the Lavender Cotton Wax Bar — not your homepage where they have to search for it. Reduce friction between interest and purchase.
Enable and Promote Scentsy Club
Scentsy Club is the subscription model — customers set up recurring orders and get perks. This is your secret weapon for consistent monthly revenue. Make sure it's enabled and actively mention it to repeat customers: "Did you know you can set up auto-delivery and never run out of your favorite bar?"
Track What Works
Pay attention to which links generate orders. If Instagram drives more sales than Facebook, double down on Instagram. If a specific product link gets clicks but not purchases, the product page might need a better introduction from you (a personal recommendation or review).
Mobile Optimization
Your PWS is already mobile-optimized by Scentsy, but make sure YOU'RE sharing mobile-friendly links. Test every link you share by clicking it on your own phone. If it's clunky, find a better way.
*Individual results may vary. Scentsy does not guarantee income from consultant activities.*
*[Visit Scents Cart for more consultant resources.](https://scentscart.com)*