Social Media Marketing for Scentsy Consultants
Social Media That Actually Works
Social media is the most powerful tool in a modern Scentsy Consultant's toolkit — but only when used correctly. Done wrong, you'll get unfollowed. Done right, you'll build a loyal customer base that comes to you.
The 80/20 Rule
80% of your content should be valuable, entertaining, or relatable. Only 20% should be direct promotion. Nobody follows an account that's nothing but sales pitches. Share your life, humor, and tips — weave Scentsy in naturally.
Content Ideas That Work
- "What I'm warming today" — Quick photo with scent name. Low effort, high engagement.
- Scent reviews — Honest mini-reviews. What does it smell like to YOU?
- Behind-the-scenes — Unboxing orders, organizing wax, prepping party baskets.
- Lifestyle content — Your routines with Scentsy naturally in the scene.
- Polls and questions — Engagement builds algorithm favor.
Platform Tips
Instagram: Beautiful visuals, Stories for daily content, Reels for reach. Facebook: VIP groups are goldmines for community and repeat customers. TikTok: Wax-popping videos are oddly satisfying and go viral regularly.
What NOT to Do
- Don't spam your personal profile with constant sales posts
- Don't copy-paste corporate materials — use your own voice
- Don't tag people in product photos without permission
- Don't send unsolicited sales DMs
- Don't post income claims or screenshots
Consistency Over Perfection
You don't need professional photography. Show up regularly with authentic content — even 3–4 posts per week. Consistency and authenticity beat polished perfection every time.
Individual results vary. Scentsy does not guarantee any level of income to its Consultants. Success requires effort, time, and dedication.
